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HRD Corp Claimable Course · Programme No. 10001772514

AI at Work for Sales and Marketing Managers

Practical AI for Campaigns, Content and Sales Follow Up

One day. Your team works on its own products and leaves with a message map, a 30 day campaign and a follow up kit.

Example outputs from the day

1 day7 training hours

4 outputsone per session

Cohort size6 to 12 online8 to 20 face to face

No upfront paymentfor approved HRD Corp grants

No AI experienceneeded

Next public cohort: Wednesday, 20 January 2027 · Live online · 9:00 am to 5:00 pm · RM 875 per participant
Ask your HR to apply for the HRD Corp grant by 30 December 2026.

Sound familiar?

Four everyday problems. Four finished fixes.

The problemAI posts sound generic, and could be about anyone.
What your team leaves withA brand voice guide and a customer message map
The problemCustomer data goes into AI tools with no rules.
What your team leaves withA safe and true checklist for customer data and claims
The problemEvery campaign starts from a blank page.
What your team leaves withA 30 day campaign calendar with 6 finished posts
The problemFollow up depends on each salesperson, so leads go cold.
What your team leaves withA 5 step WhatsApp and email follow up kit, with answers to the top 5 objections

What your team builds

Four sessions. Four finished outputs.

Each output is checked against a written standard before anyone leaves.

Session 1 · Output

A prompt library, a brand voice guide and a safe and true checklist

Prompt with CRAFT, safely. At least 8 tested prompts, a one page brand voice guide, and rules for customer data and claims.

Example customer message map for two segments, signed off

Session 2 · Output

A customer message map for 2 segments

Know your buyer. Pains, value and 3 key messages for each segment. Signed off by the trainer.

Example 30 day campaign calendar with posts ready

Session 3 · Output

A 30 day campaign plan with 6 finished posts

Plan and create. A campaign brief, a 30 day calendar and 6 posts ready to publish after review.

Example five step follow up sequence and an objection answer

Session 4 · Output

A sales follow up kit

Follow up and close. A 5 step WhatsApp and email sequence, answers to the top 5 objections, and a full library of 20 or more prompts.

How the day runs

Show. Build. Check. Sign off.

Every session follows the same four steps, so each output is finished before the next session starts.

1Show
The trainer demonstrates on a real workplace example.
2Build
Each participant builds on a task from their own job.
3Check
A partner checks the work against a written standard.
4Sign off
The trainer reviews and signs off the finished output.

The day, hour by hour

9:00 to 9:15
OpeningBring one product and one target customer, then a quick AI confidence check
9:15 to 10:45
Session 1 · 1 hr 30 minPrompt with CRAFT, safely
10:45 to 11:00
Tea break
11:00 to 12:45
Session 2 · 1 hr 45 minKnow your buyer
12:45 to 1:45
Lunch
1:45 to 3:15
Session 3 · 1 hr 30 minPlan and create
3:15 to 3:30
Tea break
3:30 to 4:45
Session 4 · 1 hr 15 minFollow up and close
4:45 to 5:00
Close30 day action plan, final check and close

7 training hours, plus lunch. Same activities online and face to face.

Who it is for

Built for the people who do the work.

Who attends

Sales managers
Marketing managers
Business development managers
Sales and marketing executives
Account managers
Customer service managers

Who usually books it

Heads of sales and marketing, and SME owners who lead sales.

A good fit if

Your team posts content and follows up leads every week.
Each person writes in a different voice, so your brand sounds different every time.
You want a campaign and a follow up kit ready to use, not a talk.

Not the right fit if

You need paid ads managed or a CRM system set up.
You want a one hour awareness talk for a large audience.

Fees and formats

Choose how your team attends.

Public · Online

RM 875 per participant

Live on Zoom or Microsoft Teams
6 to 12 participants per cohort
Next cohort: Wed 20 Jan 2027 (live online)

Public · Face to face

RM 1,750 per participant

In person in Kuala Lumpur
8 to 20 participants per cohort
Next cohort: Thu 21 Jan 2027 · Kuala Lumpur · venue confirmed by 1 Dec

In houseBest value for 10 or more

RM 10,500 per group

Up to 20 participants at your premises, anywhere in Malaysia
Works out to RM 525 per person with 20 participants
Your dates. Under 5 participants quoted separately

Request in house training

Every format includes

HRD Corp Claimable Course, Programme No. 10001772514
No upfront payment for approved grants
4 finished outputs, checked and signed off
Digital workbook and e‑learning modules
MAHA Certificate of Completion

2027 dates

Plan your year.

1
Register your seatsAny time before the cohort.
2
We confirm the cohort4 weeks before the date.
3
Your HR applies for the grantIn e‑TRiS, by the date shown.

Month	Live online	Face to face, Kuala Lumpur	We confirm the cohort by	HR applies for the grant by
January 2027Next	Wed 20 Jan	Thu 21 Jan	Wed 23 Dec	Wed 30 Dec
February 2027	Thu 25 Feb	Fri 26 Feb	Thu 28 Jan	Thu 4 Feb
March 2027	Wed 24 Mar	Thu 25 Mar	Wed 24 Feb	Wed 3 Mar
April 2027	Wed 21 Apr	Thu 22 Apr	Wed 24 Mar	Wed 31 Mar
May 2027	Wed 26 May	Thu 27 May	Wed 28 Apr	Wed 5 May
June 2027	Wed 16 Jun	Thu 17 Jun	Wed 19 May	Wed 26 May
July 2027	Wed 21 Jul	Thu 22 Jul	Wed 23 Jun	Wed 30 Jun
August 2027	Wed 18 Aug	Thu 19 Aug	Wed 21 Jul	Wed 28 Jul
September 2027	Wed 22 Sep	Thu 23 Sep	Wed 25 Aug	Wed 1 Sep

October to December dates come later. In house training fits your dates.

Claiming through HRD Corp

Four steps. We guide your HR through each one.

HRD Corp Registered Training ProviderTP Reg. No. 202303013091 · Programme No. 10001772514

1
YouAny time
Register your seats
We send the quotation and course documents, all showing the programme number.
2
Your HRAt least 3 weeks before
Apply in e‑TRiS, after we confirm the cohort
Choose HRD Corp Claimable Courses and select MAHA (TP Reg. No. 202303013091). Approval comes within 48 hours of a complete application. The course can start 14 days after approval.
3
Your teamOn the day
Attend the programme
We record attendance and issue each participant a Certificate of Completion.
4
MAHA, then your HRWithin 6 months
Claim the grant
MAHA submits its documents first. Your HR then claims in e‑TRiS. No upfront payment.

All grants are subject to HRD Corp approval and your levy balance. Companies not claiming through HRD Corp pay MAHA’s invoice before the programme.

Read the full HRD Corp claim guide →

Your trainer

Led personally by Suresh.

Suresh Raoo · Founder & Lead Trainer

HRD Corp Accredited Trainer (ID 17468, verify on HRD Corp’s portal). 20+ years across banking, technology, sales and learning and development, training teams since 2014. Trained 50+ sales representatives and lifted sales performance by 20%. As Regional Training Manager for Asia, built an AI integrated LMS that reached 82% learner engagement. EMPRETEC (UNCTAD) · BBA, Open University Malaysia.

FAQ

Questions sales leaders ask us.

The day

What is AI at Work for Sales and Marketing Managers?

AI at Work for Sales and Marketing Managers is a one day, hands on HRD Corp Claimable Course (Programme No. 10001772514) by MAHA Training & Consultancy, an HRD Corp Registered Training Provider in Kuala Lumpur. Sales and marketing teams use AI tools safely on their own products and customers and leave with 4 finished outputs: a prompt library with a brand voice guide, a customer message map for 2 segments, a 30 day campaign with 6 finished posts, and a sales follow up kit. It runs online or face to face in Kuala Lumpur, and in house anywhere in Malaysia.

Do participants need AI experience?

No. Session 1 starts from the basics. Bring a laptop and real tasks from your job.

What should participants bring?

A laptop, access to an AI assistant (your company approved AI platform is highly recommended), and 2 or 3 real tasks from their job. We send a short setup guide a week before.

Which AI tools do participants use?

Any AI assistant they are comfortable with. Your company approved AI platform is highly recommended. Without one, a free account on a widely used AI assistant, opened with a work email, is enough. We send a short setup guide a week before. In house training can use your company’s approved tool.

Is our company data safe?

Participants use non confidential or anonymised information only. Session 1 covers PDPA. Every output belongs to you.

What language is it delivered in?

English, Bahasa Malaysia or both, depending on your team.

Do participants get a certificate?

Yes. Everyone who completes the day gets a MAHA Certificate of Completion.

What do participants keep after the day?

Their 4 outputs, a digital workbook, and short e-learning modules to refresh each session.

Your products and market

Can my team use our own products and real cases?

Yes. Every output uses your own products. Customer cases must be anonymised.

Does it work for both B2B and B2C teams?

Yes. Each participant works on their own market and customers.

Can participants create posts in Bahasa Malaysia?

Yes. They can write in Bahasa Malaysia, English or both.

Fees and HRD Corp

Is there an upfront payment?

No, for approved HRD Corp grants. HRD Corp pays MAHA from your levy. Companies not claiming pay before the programme.

When must HR apply for the grant?

After we confirm the cohort, and at least 3 weeks before. Approval comes within 48 hours, and the course can start 14 days after. Training before approval cannot be claimed.

Cohorts and in house training

How many participants are in each cohort?

Online public cohorts take 6 to 12 participants. Face to face public cohorts in Kuala Lumpur take 8 to 20. In house training takes up to 20 participants. Sending 10 or more people? In house training usually suits you better.

Can we run it at our premises?

Yes. In house is RM 10,500 per group of up to 20, anywhere in Malaysia.

What if a public cohort does not go ahead?

We confirm each cohort 4 weeks ahead, before your HR applies. If it does not go ahead, we offer the next date or in house training.

Need this for managers and admin staff? See AI at Work for Managers and Executives.

View programme →

Next step for leaders: LEAP Framework for Sales. For sales leaders: the system that gets new salespeople selling faster. Launching 2027.

Learn more →

Register your seats.

No payment is taken on this form. We reply within 1 business day.

Full name *

Company *

Work email *

WhatsApp number *

Job title *Which cohort or format? *Number of participants *How will you pay? *

Thank you. Your registration is received.We will email your quotation, the course content and the e-TRiS steps for your HR within 1 business day.

What happens next

1
We reply within 1 business dayWith your quotation, the course documents and the e‑TRiS steps.
2
We confirm the cohort4 weeks before the date.
3
Your HR applies for the grantAt least 3 weeks before. We guide each step.

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